SmoothSpan Blog

For Executives, Entrepreneurs, and other Digerati who need to know about SaaS and Web 2.0.

iPhone, iTouch, iTrojanHorse?

Posted by Bob Warfield on September 13, 2007

Larry Dignan has a fascinating post about goings on in the wireless world.  One of the big obstacles to innovation in the wireless world are the carriers themselves.  They have a stranglehold on the phones and on the services one can provide with the phones.  Unfortunately, they’re also often not the most forward looking organizations.

Enter the iPhone.  Dignan is connecting some interesting dots:

1.  iPhone has forever changed the world by making attracting hackers in to unlock the phone.  Once you do it for one phone, others will be unlocked too.  This breaks one aspect of the carrier’s hold on phones.  Hacked unlock commoditizes the carriers and makes it hard for them to compete by gaining exclusives on the hot new phones.  The implication is that Apple is “crazy like a fox” to allow this to go on.  Of course they want it to go on.  After selling an unprecedented 1M phones in 2 1/2 months, they’re ready for world domination.  Sticking with one carrier won’t cut it. 

2.  iTouch shows that there is huge value in a device that doesn’t even talk to the telco infrastructure.  This is the vision that says you’d rather have WiFi (flavor o’ the day) and VOIP than mess around with cell technology.  Once you run Skype on an iTouch-style device, your question becomes whether you can find a WiFi hot spot in as many places as you want to make calls.  If it gets good enough, the carriers can get cut out all together, obsoleting their incredibly expensive infrastructure.  Of course there are many “carriers” that all want to own this fabric, and some may even contribute to the WiFi scenario.

3.  The last dot connected is the 700 MHz spectrum being auctioned by the FCC.  It is widely expected that the computer world in the guise of Google, ebay, Apple, (insert favorite computer co such as MSFT here).  These guys have a totally different agenda than the existing wireless carriers and could be hugely disruptive to their business models.

I’ve touched on some of these themes before, for example when I said that Jobs was very clever in his strategy and would outthink the phone companies using computer company thinking and meta concepts.  By now I think the crowd that said the price cut was a royal screwup and a real sign of weakness have calmed down and seen the light a little better.  Creating platforms is different than creating infrastructure.  Guys like Jobs get that and the phone companies mostly don’t: they build infrastructure.  See my post on ISV’s inheriting the earth for more.

The world is going on the cloud.  And I do mean THE cloud, not some cloud, not a telco cloud, but the genuine always there to connect to World Wide Web.  Stay tuned!

Related Articles:

Song Huang at SoonR has a dissenting view.  If he’s right and the carriers do keep up, it’ll be great:  we’ll have innovation from both sides and a competitive features war that can only benefit the rest of us.  The reality is he will be right for a little while, but we’ll see whether there isn’t a differential in the compound rate of innovation that eventually favors the computer guys.  While the carriers have huge installed bases, I certainly haven’t met many people that are very loyal to them. 

In my post about the 3G iPhone I talk about how Apple is radically stepping away from some of this vision.  In fact, they’ve turned more conventional than ever–more than the original iPhone.  Interesting turn of events.

4 Responses to “iPhone, iTouch, iTrojanHorse?”

  1. benkepes said

    So why doesn’t the iTouch have a mic? Answer – to appease (in the short to mid term anyway) AT&T

    itouch 2.0 will have a mic and will be the killer device

  2. smoothspan said

    Personally, I’ll still buy an iPhone for a while–can’t always be sure of the WiFi. But you’re right, iTouch is a purer device for the long run.

  3. BTW: This mystical device you both mention already exists in the Nokia N800 . This is a Linux based unit with the same screen resolution as the iPhone and it has wifi, a microphone, and even a built in webcam. It runs Skype and supports video conferencing. And the icing on the cake is that it costs about $300.

    Okay, it doesn’t have the wicked UI and great media applications the iPhone has. But hey, it’s just software right?

  4. smoothspan said

    “It’s just software, right?”

    From your lips, my friend. Software is the whole issue we’re talking about. If the carriers and handset makers “got” software, the iPhone and WiFi would be no threat at all. Without the right software, its just a pretty phone whose beauty is only skin deep.



Leave a Reply

%d bloggers like this: