SmoothSpan Blog

For Executives, Entrepreneurs, and other Digerati who need to know about SaaS and Web 2.0.


Think of this as the Cliff’s notes for the SmoothSpan Blog.  If you want to understand the underlying thinking that has shaped the blog, you have to follow these themes.  For each theme, I have tried to identify a few of the seminal posts that tee’d up the theme.

More and More Computing is Moving Into the Cloud  

Whether we’re talking Web 2.0, SaaS, or Web computing on the Desktop, the Cloud has many advantages over conventional models.

Software is Too Hard to Write

And it is getting even harder.  Writing for Web 2.0 and SaaS projects is harder than creating On-premises software in many ways.  70% of the code you write is wasted.  The Multicore Crisis will completely change how you must approach performance.  It is here today, it has a shape, and will get worse if you have a Red Shifted Business.  Utility Computing will completely change how you approach hosting your solution.

The Web 2.0 is Social Phenomenon 

As such, you have to look at it behaviourally.  That means understanding how different Learning Styles engage with the web and how one uses the Web to create Tipping Points and Close Sales.  It also means you can’t use just one approach to reach all audiences.

The Web 2.0 is becoming the essential tool for social communication and not just an interesting alternative channel.

Marketing and Sales Issues are Tragically Knowable

You have to measure what’s happening and use that data to create feedback that focuses your next move.  Never bet everything on a gut feel.  Test it and then decide.

Business and Social Web Computing Have Different Requirements

There’s been a lot of excellent work on the Social Web 2.0, but we are just beginning to understand Business Web 2.0.  There will be other niches as well, such as Political Web 2.0, because everyone ultimately wants to influence or get help from others.

These Principles Extend Beyond Communication And Into Business Strategy

Programmability and getting the “Meta” Thing helps create platforms which trump all else.  When faced with overwhelming odds, the underdog turns to collaboration for help.  This is done by opening up, increasing service levels (service is collaboration with your customer), collaborating with potential future competitors to create Asymmetric Marketing, and leveraging the “Meta” thing.

2 Responses to “Themes”

  1. benkepes said

    Bob your themes seem to correlate closely with mine (although you articulate them much more verbosely than me – not sure how you do that).

    I’m keen to talk about the new business models you allude to – clearly your project blends business 2.0 with web 2.0, and this is the intersect/crossing point that interests me heaps.

    Drop me an e some time –

  2. Hi Bob,

    Great blog. I can relate to your themes because I work for tech company that is developing a new Web 2.0 tool. My company develops OneDesk, a SaaS-based social enterprise application.

    A full suite of blended social business applications, OneDesk is the only app that connects customer feedback, innovation & ideas management, help desk management, requirements management, project management and more. It has built-in social collaboration tools that keep customers, employees and business partners continuously connected during the entire product and service development process.

    I thought you would maybe want to write about this new type of Web 2.0 technology so that your readers can learn something new.

    Drop me a line and let me know if you would like to collaborate in any way: kim(at)onedesk(dot)com


    Kim Chan
    OneDesk Inc.

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