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The Cluetrain Manifesto and Conversation Marketing: More About Not Shouting at Customers

Posted on September 12, 2007

Dan Farber has a great post on the Cluetrain Manifesto.  The manifesto was published 8 years ago and likens markets to conversations.   It contains 95 theses worth considering about how to conduct marketing as a conversation.  Examples include: The purpose of conversation is to create and improve understanding, not for one party to “deliver messages” […]

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Posted in business, Marketing, strategy | Leave a Comment »

Twitter Makes 10 Most Asinine Trends List: The Shouting Will Continue Until Clickthrough Improves

Posted on September 10, 2007

I came across this at Logic+Emotion.  Twitter, among a number of other Web 2.0 things makes Marc Simon’s list of the 10 Most Asinine Online Trends and Why CMO’s Should Ignore Them.  The article really got to me (and I’m not the only one), so I had to rant about it. The problem I have […]

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Posted in Marketing, Web 2.0 | 3 Comments »

Free Social Media eBook

Posted on November 25, 2008

John Jantsch of Duct Tape Marketing has written a little eBook called, “Let’s Talk: Social Media for Small Business.”  You can go to that link and find out how to download it instantly and without registration. I loved the book from several aspects, and had a few criticisms.  Let’s start with the love. I think the […]

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Posted in Marketing, Web 2.0 | 1 Comment »

What is a Social Network, Anyway? (Hint: It’s Not Geocities!)

Posted on October 4, 2007

Marc Andreesen has been annoyed for the last time by people like Steve Ballmer comparing Social Networks like Facebook (or Andreesen’s Ning) to Geocities.  His diatribe lays down a great blow-by-blow feature comparison on why Social Networks are not Geocities. These are important distinctions to make, because they go to the heart of the difference […]

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Posted in business, strategy, user interface, Web 2.0 | 3 Comments »

Logic+Emotion On Web 2.0 Personality Types + Roundup of Personality Posts

Posted on September 18, 2007

I’ve been writing about Web 2.0 Personality Types for a while now.  Logic+Emotion has a post up on a very similar concept involving web users as navigators, explorers, and engaged participants.  If you want to successfully target the broadest audiences on the Web, you have to think in behavioural terms.   Here is a list of […]

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Posted in saas | 1 Comment »

Dell Touches the Web 2.0 Personality Spaces

Posted on September 12, 2007

Duct Tape Marketing’s Word of Mouse (cute phrase, eh?)  post got me to go take a look at Dell’s Web 2.0 efforts.  It’s pretty well done.  You need to go visit SB360, StudioDell, and IdeaStorm to get the full flavor.  This is classic stuff that represents my view of the least a big company should […]

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Posted in business, Marketing, user interface, Web 2.0 | 2 Comments »

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