If you have all of Seth’s bases covered, you will too. As I mentioned recently, we use Mailchimp (sounds like he does too) to automate as much of the email process as possible. Interestingly, I have not heard a word from them about my post on their becoming less user friendly over time. That’s got to be a first. OTOH, as Seth points out, they’re just a tool and not really the important part of the equation.