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Yahoo Sound and Fury Evidently Signified Nothing

Posted by Bob Warfield on November 5, 2008

Google has announced its not moving forward with the joint advertising deal that had been struck with Yahoo.  Apparently they feel there are too many objections from government regulators and even some advertisers.

Who wins?  Everyone but Yahoo, which now looks weaker than ever.  Microsoft wins for having dodged the bullet of paying way too much for damaged goods, and for likely getting another chance to buy in at cents on the dollar if it even still wants to.  Google wins for having delayed or prevented an effective partnership with Microsoft at very little cost to itself, and for having helped demonstrate for all to see that Google was really Yahoo’s only hope.

What now Jerry Yang?

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