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Archive for October 20th, 2008

Scoble’s Signature Tactic for Getting Traffic

Posted by Bob Warfield on October 20, 2008

This is Scoble’s trademark, right here.  The tactic that got him where he is:

Take something that’s playing well and grossly exaggerate it in the direction you think is the reason it plays well.

In this case, Dave Weiner’s post about not being a liberal coupled with Colin Powell’s announcement that he was supporting Obama were the pieces that were “playing well”.  Scoble’s gross exaggeration is to say he is “not an American” if going along with whatever he is opposed to is what Americans do.

Scoble is no Colin Powell, but he is interesting at least.  Scoble’s personality makes it easier to take the hard messages and the exaggeration.  If he pushes too far, well, “that’s just Scoble, you can’t take him too seriously.”  A lot of other bloggers couldn’t get away with these tactics, but they’re given Scoble a world-class readership.

Posted in strategy, Web 2.0 | 1 Comment »

Don’t Pollute Your Stream!

Posted by Bob Warfield on October 20, 2008

Every now and again some blogger decides to insert automatically generated entries in the RSS stream for their blog.  I have one word of advice for you if you’re thinking about doing so:


People didn’t subscribe to your blog to get these snippets.  It doesn’t mean people wouldn’t like to see them, but it does mean they should be optional and not forced down our throats.  Make them another feed and do not gratuitously inject them into your main feed.

The worst offenders on this are the injections of Twitter and other extremely terse content.  It comes through looking like nothing in the RSS reader.  It’s just a speed bump that wasn’t worth the effort required to dismiss it and mark it as read.  They are speed bumps because they’re not really blog posts.  They’re something alien that just feels wrong coming to me in my blog reader.

What is it about these feeds that riles me?  They’re not authentic.  They do not capture the voice of the blogger.  For me, that voice is a big part of the experience.  What the blogger Tweets about or thinks is interesting but doesn’t actually right about is very indirect and much less interesting.  Blogging is about adding value and insight.

I first got exercised about this practice when Stowe Boyd started injecting TwitPitches and other stuff into his feed.  Stowe is a wonderful writer, but ultimately this bothered me enough that I unsubscribed, and I haven’t been back.  It wasn’t the authentic “Stowe-experience” and it was really watering down the feed.  I have no idea if he is still doing that.  Maybe I should check back.

This post was prompted by the Logic+Emotion blog which injected no less than 15 posts in a row from some sort of mashup.  Each one simply links through to another blog post from someone else with no comment or value add by Logic+Emotion.  David Armano’s posts are normally excellent, and often are nothing more than an extremely insightful graphic.  His style is unmistakable, indispensible, and completely missing from these posts.

What are alternatives?  As i said, make a separate feed for whatever it is you are contemplating.  I keep a separate Google Reader Shared feed where you can see what I’m reading and found interesting.  Subscribe to it if you like, and ignore it if you don’t.  Robert Scoble has a similar feed that I subscribe to.  Some days I am thrilled to find the gems in there, other days I’m so jammed up I just mark it all as read along with Techmeme and other non-authentic feeds.  My life is made easier because the blogger was considerate enough to provide multiple feeds.

Posted in Web 2.0 | 3 Comments »

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