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Archive for July 5th, 2008

Waiting in Line for an iPhone is Glorious

Posted by Bob Warfield on July 5, 2008

Scoble says waiting in line for an iPhone is glorious, even if it is idiotic.  He says it’s idiotic because you won’t see the same cool people in line this time around (after all it’s just an iteration), the TV crews won’t show up (Scoble really is a ham, isn’t he?) and there will be no supply shortage, so there is no advantage to waiting in line.  I notice Scoble didn’t actually say whether he would be waiting in line this time. 

I don’t think it’s idiotic at all, even if what Scoble says is the case.  I don’t plan to wait in line, but I do know people that will.  They do it for the experience of it all.  The memories.  The visceral thrill.  Because it is glorious.

That’s what it’s all about, and that’s what Apple is so awesome at creating.  I’m so tired of the articles about what Apple might do without Steve Jobs.  I hope he’s healthy.  Certainly the experience of having had pancreatic cancer would make one take serious steps towards healthiness even if that meant a caloric restriction diet.

Why do I hate the articles so much?  It’s visceral, it’s the same as waiting in line.  It means we might not have many more chances to wait in that line.  That bothers me on a deep level. 

Maybe I’d better go find a place in line.

Posted in Marketing, strategy | 1 Comment »

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