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For Executives, Entrepreneurs, and other Digerati who need to know about SaaS and Web 2.0.

Archive for July 1st, 2008

The Rule of 10’s Makes the Internet an Early Adopter Amplifier

Posted by Bob Warfield on July 1, 2008

There is a rule of 10’s at work with participation on the Internet.  If we have a community of 100, it works like this:

1 user creates new content:  A blog post or a Wiki page, for example.

10x that, or 10 users, interact with the content:  They leave a comment, for example, or edit the Wiki page.

100x that, or 100 users, read the content.

The moral of that story is that very few of the participants actually produce all the value.  About 10% in fact, and of those, only 10% (or 1%) total, are creating the fabric on which we all depend.  The content, in other words.

Don Dodge calls this the Social Pyramid.  I’ve seen it written about in many other places and even derived the numbers for myself from data on communities I’m attached to.

Interesting stuff, but what’s my point?

Flash forward to Louis Gray’s post about the rapid adoption of FriendFeed in his readership.  Apparently, it’s reached a point where 78% of his comments come via FriendFeed.  At the same time, we read Scoble is declaring blogging comments dead for similar reasons.  (Hmmm, don’t see a way to Trackback for Scoble, that has other interesting ramifications, but it’s off topic.)

I’m struck by the relationship of the rapid uptake of FriendFeed and the Social Pyramid.  I have to conclude that not only are the very few, the 10%, doing all the work, but that they are also Early Adopters.  How else to explain that uptake for Louis? 

For the marketing savvy out there, that would tend to imply that you need to invest in the new new things like Twitter and FriendFeed well before they become mainstream if you want to reap the benefits of lots of buzz on the Internet.  For others, it is interesting just how much the Internet empowers the Early Adopter crowd.  Part of it stems from the fact that they seem to be the one most willing to vote.

Posted in Marketing, Web 2.0 | 5 Comments »

Big News: Flash No Longer Invisible to Search

Posted by Bob Warfield on July 1, 2008

Adobe has worked with Google and Yahoo to make it possible for the search engines to read text inside SWF files.  That’s big news.  It significantly lowers the friction around Flash and extends the reach of the search engines into new territory.

As Larry Dignan points out, Flash is already on 98% of Internet connected computers, but they needed to keep pouring on the innovations to deflect Microsoft’s up and comer Silverlight.

Until now, most RIAs have required developers to generate two sets of pages.  The first are the ones actually used.  The second are static HTML pages that are indexable by search engines.  Some tricky moves makes this all transparent to end users and search engines alike, but it is still a tremendous amount of work.  Now Adobe has made this easy for Flash/Flex/AIR.  There isn’t really anyone to make it easy for AJAX.  Presumably Microsoft will see this and have to dive  into the same functionality for Silverlight.  And Apple, which appears to want to develop their own wheel here (what else is new?) will also have to consider it, although they’re pretty far back in the pack.

I think Flash is awesome, and my biggest gripe has been this issue (for which there are laborious work arounds) and the fact that you can’t get Flash on the iPhone.  One down.  One to go.  Apple, are you listening?

Related Articles

There’s been some skepticism, so Ryan Stewart delves into what the new support lets search engine spiders do.  It’s cool!

Posted in saas | Leave a Comment »

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