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For Executives, Entrepreneurs, and other Digerati who need to know about SaaS and Web 2.0.

Archive for May 6th, 2008

Is There Still A Chasm?

Posted by Bob Warfield on May 6, 2008

An interesting post by Leigh has popped up on Techmeme.  She wonders, as I have, whether the fundamental notion of Moore’s Chasm has changed.  Leigh’s question is whether the generation that grew up on Technology still even thinks of it as early adoption, or if the behaviour has become so widespread that there really is no Chasm any longer.

It’s an interesting question, but I believe there will always be a Chasm of some sort.  My question is whether the Early Adopter crowd is now so large, and the Internet so effective at reaching them, that perhaps it is possible to build a business without the painful dislocation that is Crossing the Chasm.  Perhaps there are enough on the Early Adopter side to make a tidy business after all.

Posted in Marketing, strategy | 4 Comments »