By now you must have heard about Google’s results.
As I wrote right before they announced, quality matters. It’s why they’re winning the ad wars. They have an unfair advantage:
– They are often the last thing you look at before you go to the place you’ll make your purchase.
– You’ve told them what you want to purchase before they show you the ads.
– They know more than any other business on the planet about inferring meaning from words and links. That’s what they do. It’s their business.
They transfer that advantage to their advertisers who transfer to them profits. Lots and lots of profits.
What’s your unfair advantage?