SmoothSpan Blog

I’ve been writing about Web 2.0 Personality Types for a while now.  Logic+Emotion has a post up on a very similar concept involving web users as navigators, explorers, and engaged participants.  If you want to successfully target the broadest audiences on the Web, you have to think in behavioural terms.   Here is a list of the posts from this blog on the topic:

Part 1 introduces Web 2.0 Personality Types.

Part 2 maps existing web properties such as Google and Flickr into Web 2.0 Personality Spaces.

Part 3 shows how to target the individual Web 2.0 Personality Spaces.

In addition to the three part series, there’ve been a number of posts that show how the direction taken by many Web 2.0 properties and users makes sense when viewed against the Web 2.0 Personality Space model:

Imagini takes the bland social network look of a Facebook and recasts it into a boldly pictorial face for those who are more visual than verbal thinkers.

Dell’s Web 2.0 strategy touches a number of Personality Spaces.

A misunderstanding of what Twitter is all about comes from failure to consider Web 2.0 Personality Spaces that don’t appeal to you.

Will Google’s Video Ads alienate an audience brought up on clean textual UI?

Flickr expands its Personality Space footprint

Twitter and Fred Thompson’s Presidential campaign expand their Web 2.0 Personality Space footprints.

Another behavioural post worth looking at is the Psychology of Web 2.0 Persuasion.

Late addition:  check out Design Shack for a web UI that wants to know which style you prefer.